Identity
The mark is a golf ball's stitching wrapped around a pair of laced shoes — two steps, ready to go. Navy carries the structure: the ring, the stitching, the "TWO STEP" wordmark. Gold carries the equipment: the shoes and the "GOLF" subhead. It reads on a scorecard, a hat or a hotel banner at any size.
Color
Mostly ink on a warm off-white. Navy is for the primary action and the event status; gold marks the equipment and small emphasis — sampled straight from the logo.
Type
Archivo, and only Archivo. 800 for anything structural, 400 for reading. Everything flush left.
Voice
Plain, specific, a little dry. We're describing a trip, not selling a dream.
“Three rounds, your own room, 36 teams.”
“A 22 and a 6 can win the day.”
Name the course. Name the price. Name the date.
“Tee it up for the ultimate golf getaway!”
Crossed clubs, tartan, script fonts, a golfer mid-swing.
Exclamation points and "unforgettable memories."